Virtual events and meetings: Can you truly engage?

As the Corona/Covid-19 virus is spreading globally, we have implemented a global work-from-home policy and it’s clear to see that investments in the digitalisation of our company helped us to shift to remote working smoothly.

Ten years ago, businesses might not have been able to cope quite so easily, but today, the operational transition has come naturally for many because of the technology now available to run meetings, seminars and events virtually.

However, what’s already becoming evident in remote working is that regardless of whether a virtual event is a larger scale conference or a group weekly meeting, attendees can sometimes leave feeling disengaged. Yet it doesn’t have be this way. There are ways to prevent virtual events and meetings from becoming passive ‘show and tell’ sessions.

Quick fixes leave attendees disengaged

What we’ve seen to date is that quick fixes have been deployed to ensure that events actually happen. Delegates and speakers are all logging into meeting apps and using audio and video capabilities, and one by one, each speaker addresses the other delegates and speaks to attendees or meeting participants.

It solves the immediate requirement, but it introduces other complexities in that virtual events and meetings become a series of show and tell sessions, and attendees miss out on opportunities to spontaneously communicate, debate and brainstorm. Effectively, those who are not speaking risk becoming passive participants left to consume information, often missing out on opportunities to put forward their questions. It’s not surprising that attendees may become disengaged and inattentive.

Running a truly engaging and well-received virtual event may seem a daunting task, but the truth is, the companies that have been holding webinars for some years have probably learned many lessons from them. And what has worked well for a good webinar won’t necessarily work well for every virtual event.

In the next two blog articles, we share a few lessons from the frontlines.

Benefit from best practice

There is no need for any accountancy firm to take the journey to remote working alone. Wolters Kluwer Tax & Accounting UK can share many success stories of firms that encourage remote working.

If you would like to find out more, email cchsoftware@wolterskluwer.co.uk or talk to your account manager.

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